Third Eye Distillery, the makers of Stranger & Sons Gin launch Lost & Found -tropical spiced rum at Hideaway, Goa. Currently available in Goa and Maharashtra, and soon in Haryana and Karnataka.
Partnership with Hideaway Goa
Hideaway Goa joins Lost & Found as ambassadors and undisputed custodians of the tropical way of life. Deeply rooted in Goa’s creative and cultural landscape, Hideaway brings the world of Lost & Found alive through music, community, storytelling and tropical cocktails. Together, they aim to shape a lifestyle-first brand that celebrates the colours, rhythms and flavours of the Indian tropics as a way of life, not just through the product.
Launch timing during Goa carnival
Launching Lost & Found in Goa during the carnival where the state moves to its own rhythm of music, colour and celebration, feels more like instinct than good timing. Rum shaped by tropical life could only begin here.
Leadership perspective
Commenting on the launch Rahul Mehra, CEO & Co-founder, Third Eye Distillery says, “India has always been a land where sugarcane and spice thrived long before rum became Caribbean; so, it made sense to bring this story home. Lost & Found is shaped by the land we know, the monsoons that reset our seasons, coastlines that bring abundance, festivals that celebrate our harvests, and a food culture built on spice, craft, colour and flavour. That’s the India this rum represents.”
Sheldon Abranches, Partner at Hideaway Goa says, “The Caribbean lifestyle is so similar to the Goan life despite the distance. The love for the sea, the bouncing to heady rhythms in the air waves, and the fondness for indulging in dance and song at every opportunity are some of the few things our people share a deep bond over. At Hideaway, we love celebrating the Goan way of life, and we’ve found a great partner to do so with Lost & Found, because we’re both about the same thing, being surrounded by good people, making good drinks, and obsessive about having an even better time”
