Radico Khaitan Ltd. announces the launch of The Spirit of Kashmyr, a luxury vodka. The rollout begins in Uttar Pradesh, followed by Goa, Maharashtra, and other key markets across the country. With this latest innovation, the company strengthens its premiumisation journey, blending tradition, elegance, and contemporary craftsmanship.
Luxury Infused with Legacy
Inspired by the soul of Kashmir and infused with its rarest treasures, The Spirit of Kashmyr is an experience drawn from the snow-kissed landscapes of the valley, the regal warmth of Pampore saffron, and the poetic stillness of Dal Lake at dawn. The brand introduces two exquisite variants – Indian Natural Vodka and Indian Saffron Vodka – each crafted to reflect the purity, depth, and heritage of its origin.
A Vision of Global Luxury Rooted in India
Commenting on the launch, Abhishek Khaitan, Managing Director, Radico Khaitan Ltd., said: “With The Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan’s premiumisation journey. As India’s largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft… This vodka is created with an aspiration to transform into a leading global brand… redefining the Indian alcobev landscape through innovation, excellence, and distinction.”
Crafted with Precision and Purpose
At the heart of this luxury vodka lies Pampore saffron, an ingredient steeped in centuries of Indian heritage. Glacier-fed Himalayan spring water brings clarity, while Himalayan grains lend softness and body. The bottle, too, pays homage to Kashmir’s beauty—with artwork depicting snow-capped peaks and saffron blooms, topped with a crystal-clear cork reminiscent of mountain springs.
A Tribute to Bharat’s Spirit and Soul
Amar Sinha, COO at Radico Khaitan Ltd., stated: “The Spirit of Kashmyr is a proud tribute to the soul of Bharat… Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage. This is our most heartfelt salute to the spirit of a nation that stands tall in its roots and richer in its identity.”
Redefining India’s Vodka Category
Recognising a clear gap in the industry, The Spirit of Kashmyr proudly becomes India’s first homegrown luxury vodka brand—a category-defining launch crafted to meet the rising demand for premium, culturally rooted experiences.
A Campaign to Bring the Story Alive
To bring this story to life, The Spirit of Kashmyr will be launched with a nationwide integrated campaign—rich in storytelling, evocative visuals, and immersive experiences.
