GD Foods Mfg., under its brand, TOPS, announced the launch of TOPS’ latest television commercial (TVC) as part of its new brand campaign, ‘Foodies Ka Choice’. Featuring brand’s ambassador, Kareena Kapoor, the film captures relatable foodie moments, instantly reinforcing the brand’s appeal among modern households and younger consumers. 6263487917
Celebrating the modern foodie
Built on the idea that food lovers don’t compromise on taste, the campaign celebrates home cooks, snackers and experimenters, positioning TOPS as a go-to companion across everyday cooking and snacking moments.
Arvind Kumar Sharma, COO – Sauces and Condiments Business, AWL Agri Business Ltd., added, “TOPS has always enjoyed a strong presence in Indian kitchens. With this campaign, we are elevating that connection emotionally, positioning it as an enabler of evolving food habits. Our diverse portfolio caters to everyday-cooking as well as indulgent snacking. Kareena Kapoor’s presence amplifies this narrative by embodying confidence, modernity and the spirit of today’s foodies.”
Brand ambassador perspective
Commenting on the launch Bollywood actor Kareena Kapoor said, “I am a complete foodie at heart! And if there’s one thing food lovers agree on, it’s that taste comes first. What I love about TOPS is that it celebrates people who truly care about taste. ‘Foodies Ka Choice’ isn’t just a campaign – it’s a reminder that when it comes to flavour, we shouldn’t settle for anything less than the best.”
