Kolkata’s popular Chinese Chain of brands, Chowman is evolving for the next big step! The brand has recently launched a new logo.
The first thing that comes to our mind when we think of Chowman is that cute little smiling face of a Chinese man on the logo! The very root of this face dates back to the time when Chowman’s MD. Debaditya Chaudhury wanted to create something that not only represents his brand; but becomes a spokesman of the brand itself! Debaditya wanted to give a human attribute to his brand, naming him as Mr Chow, made to be a medium of connecting the Chinese food culture with Bengal.
Earlier, Chowman was restrained to Bengal as a pioneer of introducing democratized fine dine-in experience with the best authentic Chinese. But now Chowman has taken a bigger leap! As it makes its journey, launching beyond Bengal and entering a bigger domain, spreading all across India; the face of Chowman is set to appear in its brand new avatar!
Chowman’s mascot is embracing the brand’s new style, symbolic of a brand growing popular amidst the Food & Beverage Industry. Although a mascot, Debaditya’s Mr Chow is a connector to the commoners, where its entire motto lies upon lining everyone by one common blend of the best Chinese taste!
As the brand continues making its venture, the face of the brand, Mr Chow is also growing bigger as a reflection of our massive growth & commitment to continue serving happiness onto the plates of people.
