Burger Singh is set to expand its footprint across India’s emerging cities with plans to open 200+ new outlets in Tier 2 and 3 markets in the coming years. With this expansion, the brand is doubling down on its commitment to making great burgers accessible everywhere.
Expansion Plans Aligned with India’s Shifting Consumption Trends
Burger Singh’s rapid expansion into Tier 2 and 3 cities aligns with India’s shifting consumption trends, where over 50% of middle-class growth now comes from non-metros. While most QSRs focused on metros, Burger Singh tapped into smaller cities early, building a high-ROI model that now drives 70% of its revenue, with YoY sales doubling.
Optimized Franchise Model for Smaller Cities
Optimized Franchise Model – Entry at ₹29 lakhs, designed for smaller cities
Cost-Efficient Store Formats – Lower overhead, higher efficiency
Targeted Expansion – Focused growth in high-demand non-metro markets
Centralized Procurement & Distribution – Streamlining operations
Tech-Driven Demand Forecasting – Smarter inventory, minimal waste
Desi Flavors, Global Appeal – A menu that blends nostalgia with excitement
Leadership in the Non-Metro QSR Revolution
“We recognized the untapped potential of emerging cities early on and designed a QSR model that thrives in these markets,” said Kabir Jeet Singh, Founder & CEO of Burger Singh. “By staying ahead of shifting consumption trends, optimizing operations, and making franchising more accessible, we’re not just expanding—we’re leading the non-metro QSR revolution in India.”
