4700BC, India’s leading gourmet popcorn brand, has partnered with Netflix to introduce two exciting new flavours: 4700BC x Netflix Jumbo Sweet & Salty Popcorn and 4700BC x Netflix Cheese & Caramel Gourmet Popcorn. These premium offerings combine the richness of gourmet ingredients with the perfect balance of sweet and salty flavours, making them the ideal companion for any binge-watching session.
4700BC expects to grow its topline to about ₹300 crore by FY25 on the back of new launches, strategic marketing initiatives, and distribution expansion. In a first-of-its-kind marketing partnership, the snacking brand has joined forces with streaming major Netflix to launch two new co-branded popcorn flavours.
To unveil the launch, 4700BC has come up with an engaging campaign featuring Bollywood filmmaker Karan Johar, along with actors Karan Wahi and Karanvir Bohra. The campaign emphasises how these gourmet flavours bring extra enjoyment to every viewing experience.
Speaking about the collaboration, Chirag Gupta, Founder and CEO of 4700BC, said, “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience. This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”
Both flavours are crafted using the blend of indulgence to make every Netflix moment amazing. It offers a delightful combination of crispy popcorn with rich coatings, such as the classic sweet and salty blend or the bold cheese and caramel mix. These products are available on the 4700BC website and across quick commerce platforms like Swiggy Instamart, Amazon, Zepto, Blinkit, and more.
This jumbo-sized popcorn is the perfect companion for binge-watching, offering a heavenly mix of sweet and salty flavours. Light, crunchy, and gluten-free, it’s made from non-GMO corn and whole grains for guilt-free indulgence. The 4700BC x Netflix Cheese & Caramel Gourmet Popcorn adds a rich blend of savoury cheese and buttery caramel for a refined twist. Ideal for house parties or travel, both variants come in convenient pouch and tin options, making them perfect for any occasion.
