After recently introducing the Waffwich, a waffle sandwich as a freshly baked, eggless treat, The Belgian Waffle Co is now launching the Stroopwafel. This Dutch-inspired dessert is a favourite on the streets of Netherlands and is a combination of a waffle and a cookie. The European dessert has become popular as a sweet yet a light snack that can be enjoyed anytime, anywhere.
In the last five years, The Belgian Waffle Co has emerged as a fast-growing QSR chain in the country, launching products including the Waffle Cake, Ice Cream Waff-Wich and Mini Waffles. With the launch of Stroopwafel, it wants to keep the momentum for this versatile Dutch favourite snack, which can be eaten on its own or enjoyed with tea, coffee or ice cream.
The Belgian Waffle has more than 270 stores in over 75 cities, including Nepal. Apart from its strong presence in the QSR space, it is expanding its horizons in the FMCG space, which is now available across e-commerce platforms as well as through their own stores.
Speaking about the new launch, Shrey Aggarwal, the founder of The Belgian Waffle Co said, “We have organically expanded into the FMCG segment with our first 3 categories – Pancake and Waffle Premixes, Waffle Crisps and our much loved Spreads. The Pancake and Waffle Premix is available in Original, Multigrain and Chocolate & Oats flavours and the Waffle Crisps are available in Chocolate and Double Chocolate flavours. There are more exciting and innovative products in the pipeline that we are very excited about, including new offerings that will cater to the more health conscious consumer like gluten free and protein based products. Our goal is to set up a standalone FMCG division with top quality products and with distribution across our QSR outlets, e-commerce platforms, modern trade and A-list stores across the country.”
