The Coffee Bean & Tea Leaf company, a global roaster and retailer of specialty coffee and tea, announced that Sanjiv Razdan has joined the company as its new President of its Americas and India markets. He brings 30 years of chain-restaurant industry experience across the U.S. and international markets from brands such as Sweetgreen, Yum Brands and Dine Brands.
Razdan joins The Coffee Bean & Tea Leaf chain during a critical growth period for the company and will be responsible for the brand’s high potential markets including the US and India. He will focus on growing the brand beyond California, expanding the brands omni channel presence, and will help reposition the brand to leverage its superior taste and the company’s rich authentic SoCal heritage and expertise around tea and coffee.
Razdan said, “I am excited to work closely with the new ownership as we scale and continue to introduce The Coffee Bean & Tea Leaf brand to new markets, and in the process help advance Jollibee Foods Corp’s goal of becoming one of the top five restaurant groups in the world.”
Razdan has earlier held several functional head and general management roles within Yum Brands before serving as COO of Applebee’s during its turnaround. Most recently, he was COO at Sweetgreen where he led the rapid scaling and omni-channel transformation of the brand.
