Posted inDevelopment

What is Vivek Oberoi building these days?

The launch marks the Italian lifestyle brand’s entry into Ras Al Khaimah’s residential real estate market.

Dr Vivek Anand Oberoi, Tonino Lamborghini and Ankur Aggarwal
Dr Vivek Anand Oberoi, Tonino Lamborghini and Ankur Aggarwal

BNW Developments has unveiled the Tonino Lamborghini Residences on Al Marjan Island, marking the entry of the Italian lifestyle brand into the emirate’s residential real estate market. The project reflects the growing momentum of branded residences in Ras Al Khaimah, driven by waterfront development, hospitality-led planning, and investor interest in emerging destinations.

Project scale and design direction

The Tonino Lamborghini Residences in Ras Al Khaimah will comprise 377 units, including studios, one-, two-, and three-bedroom apartments, along with villas, penthouses, and mansions. Creative direction for the project has been led by Mrs. Angela Krieger, with interior design by Architect Carlos Rossi. The design integrates Tonino Lamborghini’s Italian aesthetic with planning suited to Ras Al Khaimah’s coastal, mixed-use development environment.

BNW Developments on curating lifestyle-led investments

“At BNW, we don’t just build homes, we curate investment-grade lifestyle experiences,” said Ankur Aggarwal, Chairman and Founder of BNW Developments. “Partnering with Tonino Lamborghini is a milestone that reflects our vision to bring global design legends to the region, delivering spaces that celebrate heritage while creating tangible value for discerning investors and residents.”

Bringing emotion and proportion to modern living

Vivek Oberoi, Managing Director and Co-Founder of BNW Developments, added, “The Tonino Lamborghini brand has always spoken the language of emotion, proportion, and beauty. Through this collaboration we are bringing this timeless, historical sensibility to Ras Al Khaimah, reimagined through BNW Developments’ modern, cosmopolitan vision.”

Tonino Lamborghini on shaping experience-driven spaces

Tonino Lamborghini, Founder of the Tonino Lamborghini brand, shared: “Every project is an opportunity to transform space into an experience, because living somewhere is not simply about inhabiting a place but choosing every day the emotions that place can inspire. The partnership with BNW Developments opens a new chapter in a strategic market and allows us to shape a destination that tells my story and my vision: a balance between identity and future. This project will be created to welcome people who are looking for something more: environments where contemporary comfort meets international charm, and where every detail bears the unmistakable signature of my style.”

Aligned with the rise of branded residences

The development brings together Tonino Lamborghini’s design philosophy and lifestyle positioning with BNW Developments’ focus on urban residential projects. Industry observers note that such collaborations align with a broader regional trend where branded residential projects borrow from hospitality frameworks to enhance differentiation, long-term asset value, and end-user appeal.