Marriott International, Inc. announces the global debut of Series by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, with the launch of The Fern Hotels & Resorts, Series by Marriott in India.
This new collection brand is designed to celebrate regional character while delivering the trusted consistency of Marriott’s global standards. The first phase of openings includes 26 hotels across key destinations in India, bringing over 1900 rooms to Marriott’s portfolio and marking a significant milestone in the brand’s global expansion.
A regionally created, globally connected brand
Series by Marriott is a regionally created, globally connected, collection brand that brings together locally recognized hotel groups under the trusted umbrella of Marriott Bonvoy. Designed for ‘global domestic’ travelers, the brand offers the basics done well – comfortable rooms, reliable service, and locally relevant experiences that reflect the character of each destination.
The Fern Hotels & Resorts leads the global launch
The Fern Hotels & Resorts, Series by Marriott, is the brand’s inaugural set of properties to open globally, showcasing a collection of eco-sensitive hotels rooted in sustainability and regional charm. From bustling business hubs to serene leisure escapes, each property is crafted to fulfill the travel purpose of every guest – whether it’s sealing a deal, reconnecting with loved ones, or simply taking a moment to pause.
Leadership insights on the launch
“We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International. “India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year.”
First phase of openings – November 2025
The first wave of openings under The Fern Hotels & Resorts, Series by Marriott, brings over 1900 rooms across 26 properties in 23 cities, including:
The Fern Residency Ahmedabad, Subhash Bridge, Series by Marriott – Ahmedabad (69 rooms)
The Fern Residency Bengaluru, Seshadripuram, Series by Marriott – Bengaluru (79 rooms)
The Fern Residency Bhiwandi-Pimplas, Series by Marriott – Bhiwandi (79 rooms)
The Fern Residency Bodhgaya, Series by Marriott – Bodhgaya (63 rooms)
The Fern Seaside Luxurious Tent Resort Daman, Series by Marriott Hotel – Daman (31 rooms)
The Fern Samali Resort Dapoli, Series by Marriott – Dapoli (38 rooms)
The Fern Surya Resort Dharampur, Kasauli Hills, Series by Marriott – Dharampur (41 rooms)
The Fern Sardar Sarovar Resort Ekta Nagar, Series by Marriott – Ekta Nagar (169 rooms)
The Fern Residency Gandhinagar, Series by Marriott – Gandhinagar (75 rooms)
The Fern Heaven on The Hills Hatgad – Saputara, Series by Marriott – Hatgad (68 rooms)
The Fern Jaipur, Series by Marriott – Jaipur (85 rooms)
Bhanu The Fern Forest Resort & Spa Jambughoda, Series by Marriott – Jambughoda (91 rooms)
The Fern Residency Jamnagar, Series by Marriott – Jamnagar (49 rooms)
Debu’s The Fern Resort & Spa Jim Corbett, Series by Marriott – Jim Corbett (81 rooms)
The Fern Kochi, Series by Marriott – Kochi (92 rooms)
The Fern Kolhapur, Series by Marriott – Kolhapur (93 rooms)
The Fern Mumbai, Goregaon, Series by Marriott – Mumbai (94 rooms)
The Fern Residency Mumbai, Mira Road, Series by Marriott – Mumbai (70 rooms)
The Fern Brentwood Resort Mussoorie, Series by Marriott – Mussoorie (72 rooms)
Amanora The Fern Pune, Series by Marriott – Pune (48 rooms)
E-Square The Fern Pune, Series by Marriott – Pune (55 rooms)
The Fern Residency Pune, Woodland, Series by Marriott – Pune (87 rooms)
The Fern Residency Rajkot, Series by Marriott Hotel – Rajkot (69 rooms)
The Fern Residency Solapur, Series by Marriott – Solapur (54 rooms)
The Fern Vishranta Resort Kamrej-Surat, Series by Marriott – Surat (89 rooms)
The Fern Vadodara, Series by Marriott – Vadodara (72 rooms)
Signature guest experiences
Guests staying at The Fern Hotels & Resorts, Series by Marriott, can look forward to:
- Grab n Go Breakfast – Packed breakfast box for early departures.
- Single Lady Traveller Recognition – Curated in-room amenities for solo female guests.
- Evening Delight – Turndown chocolates/local treats with a personalized message.
- Lamp Lighting Ceremony – A calming dusk ritual that honours nature’s rhythm.
- Healthy Sleep – Almonds, raisins, and cumin-infused water placed nightly for restfulness.
Partner perspectives
“The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment from our partner hotels. Between our commitment to sustainable hospitality, the industry’s growing appetite for development and Marriott’s strong distribution and systems, we look forward to rapidly expanding the Series footprint across the country.” — Suhail Kannampilly, Managing Director, Concept Hospitality
Marriott Bonvoy integration
All properties under The Fern Hotels & Resorts, Series by Marriott, participate in Marriott Bonvoy®, enabling members to earn and redeem points across Marriott’s global portfolio. Through the Marriott Bonvoy app, guests enjoy personalization and contactless convenience, enhancing overall peace of mind.
A transformative collaboration
Series by Marriott marks its initial launch through a founding deal with Concept Hospitality Private Limited (CHPL) in India, backed by CG Hospitality, the majority stakeholder in CHPL. This strategic partnership reinforces India’s position as a key growth market for Marriott International.
