Lohono Stays by Isprava Group has announced the launch of Lohono Luma, a new category of villas that marks its entry into the fast growing accessible luxury segment. Luma is designed as a gateway into the world of Lohono, where luxury, hospitality, and community spaces come together, now at a more approachable price point.
The first set of Lohono Luma homes have been launched in Moira, Goa – a quaint village with old Portuguese charm, lush greenery and proximity to North Goa’s best beaches, cafés, finest restaurants and markets. Close to the action, but far from the noise.
Luma Villas Designed for Every Occasion
Each Lohono Luma villa offers a luxurious stay with a private pool, complemented by access to thoughtfully created shared spaces. These include a pickleball court, a beautiful garden, a coffee bar, a children’s play zone, a gym and office pods. Be it a family holiday, celebration with friends, staycation or a corporate offsite, Lohono Luma villas cater to all requirements.
Bringing the Lohono Experience to a Wider Audience
“Luma is our way of extending the Lohono experience to a larger audience,” said Dhimaan Shah, Executive Director & Co-CEO, Isprava Group (Isprava, Lohono Stays, The Chapter)
Shah added “People want more from their vacations—more space, more thoughtfulness, more character. Driven by increasing purchasing power and changing travel preferences, luxury villa rentals have become mainstream. We are seeing a steady rise in discerning travellers who are looking for a rewarding holiday experience and going beyond “just taking a break”. Luma offers this segment of travellers a more accessible tier of luxury. Luma is an entry point to the world of luxury and Lohono for people who want to elevate their holiday experience.”
A New Segment for New-Age Luxury Travellers
Nibhrant Shah, Managing Director & Co-CEO, Isprava Group (Isprava, Lohono Stays, The Chapter) said “Luma marks the introduction of a new segment designed for the evolving traveller who values quality and aspires to have a luxurious experience. Millennials and GenZs are changing the dynamics of luxury spending where it’s no more restricted to just the affluent. With villas and amenities crafted to exacting standards, Luma ensures that every guest enjoys the essence of luxury that defines the Lohono experience—even at an accessible price point.”
