Lemon Tree Hotels announced the signing of Keys Prima by Lemon Tree Hotels, Srinagar. This new addition marks a significant milestone in the company’s regional expansion, bringing its total footprint in Jammu & Kashmir to four operational hotels and two properties currently under development.
Management structure
The hotel will be managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited.
Hotel features
The hotel will feature 60 well-appointed rooms, a restaurant, banquet hall, conference room and recreational facilities including swimming pool, fitness centre and other areas.
Leadership perspective
Commenting on the signing, Neelendra Singh, Managing Director & CEO, Lemon Tree Hotels Ltd, said, “Jammu & Kashmir is rapidly evolving into a high-potential leisure market, underpinned by a surge in domestic tourism and significantly improved infrastructure. In destinations like Srinagar, we are seeing a sophisticated shift in traveller expectations as guests are increasingly seeking refined, experience-led stays that offer the reliability of a trusted brand. The introduction of Keys Prima to this market is a direct response to that demand. By expanding state-wide footprint, we are not just adding rooms; we are building a network that offers consistency and quality across India’s most iconic travel circuits.”
