Aurika Group has unveiled an ambitious ₹220 crore expansion plan to enhance its footprint across Uttar Pradesh’s emerging Tier-II cities. This major investment includes a 150-key serviced suites project in Ayodhya, in partnership with Best Western Hotels, and a premium villa community in Bareilly, reaffirming the group’s commitment to growth in these growing urban centers. The group has already secured RERA approval for two projects in Bareilly and one in Ayodhya.
Ayodhya Project: A fusion of spirituality and modern hospitality
Located strategically on the revered 14 Koshi Parikrama Marg, the Ayodhya project is set to cater to the city’s growing religious tourism sector. Under the Best Western brand, the property will offer 150 premium serviced suites, rooftop dining, wellness facilities, and curated spiritual experiences.
This project combines sustainable architecture with contemporary comfort, reflecting Aurika’s ethos of providing a modern yet culturally grounded hospitality experience for pilgrims and travellers alike.
Bareilly Project: Luxury villas and sustainable living
In Bareilly, Aurika Group is enhancing its position as a prominent real estate player. The group’s portfolio includes three major developments: The Residences, Bareilly (a sold-out plotted and villa project); Aurika Avenue (an under-construction mixed-use development on Bada Bypass); and a newly announced 5.50-acre villa community.
This upcoming gated community will feature low-density, luxury villas, designed to offer tranquility, connectivity, and environmentally responsible living. These developments are expected to generate over ₹350 crore in revenue.
Vision for Tier-II city growth
Commenting on the expansion, Prasoon Chauhan, Founder & CEO of Aurika Group, said, “Our investments align with the aspirations of India’s Tier-II cities. Ayodhya’s spiritual significance and Bareilly’s urban potential represent dual pillars of growth. We are committed to delivering projects that balance functionality, cultural relevance, and long-term value.”
Future growth through joint ventures and joint development agreements
Aurika Group is also actively pursuing Joint Ventures (JVs) and Joint Development Agreements (JDAs) with landowners and stakeholders across Tier-II markets in North India. With a focus on creating premium, thoughtfully designed residential communities, the group aims to cater to the evolving needs and aspirations of modern homebuyers.
