As the wedding industry strides back to normalcy, Weddingz.in, an online platform offering wedding venues and related services has crossed 35,000 banquet listings on its website. The company has witnessed a 45% increase in the number of venues listed on the platform since 2019.
In addition to key markets like Delhi NCR, Mumbai, Kolkata and Lucknow, Weddingz has expanded remarkably in cities like Pune, Patna and Nagpur. The percentage increase in the number of venues added since pre-Covid times in Delhi, Mumbai, Kolkata and Lucknow are 33%, 19%, 29% and 44% respectively. Meanwhile, it increased by 59% in Pune, 56% in Patna and 52% in Nagpur.
Weddingz is currently present across 25 cities across India, working a variety of venues and vendors. It provides end-to-end service to customers from a multitude of venue options, support in venue selection, guided tours to the venue, related services such as decor, food and beverage, make-up, band-baja and a dedicated wedding manager.
Pre-function checks are also arranged to ensure the event’s success. Apart from customers, Weddingz also supports venue owners with leads, corporate bookings and dedicated sales staff.
Approximately 90 lakhs to 1 crore weddings take place a year in India. Though adversely affected by the pandemic, the industry made a strong comeback in 2022, signaling exponential growth in upcoming years. According to a Matrimony.com report, the Indian wedding market is expected to reach $0.5trillion over the next decade.
A sizable part of the wedding market remains unorganised, even today nevertheless, the past couple of years have been phenomenal in terms of increasing digital awareness of the industry. With the entry of several organised wedding planning aggregators focused on quality and transparency the weddings market is set for a significant transformation.
Speaking about the changing market scenario and the company’s commitment, Aditya Sharma, Business Head, Weddingz said that as the consumers feel more confident about hosting bigger and multiple events, there has been a considerable increase in searches and inquiries.
“Another important trend is that a lot of the consumers are shifting to digital platforms for planning or researching a wedding. We are committed to help venue partners and customers plan weddings by putting the power of technology in their hands. We offer a host of services and products to enhance customer experience, while aiming to maximize patron revenues, especially in the ever-evolving post-pandemic world. We have witnessed a 45% increase in the number of venues listed on our platform since 2019,” he added.
