With a strategic intent to capitalise on the strong and growing demand from Gujarat, Thomas Cook (India) Limited, India’s leading omnichannel forex services company, has inaugurated a new branch in the high-potential market of Bhuj. This increases Thomas Cook’s consumer access in the state to seven locations across Ahmedabad, Baroda, Surat, Rajkot, Anand, and Bhuj. In addition to the customers from the city of Bhuj, the new branch will also service customers from the surrounding catchments of Anjar, Mundra, Gandhidham, Kandla, Bhachau, Naliya, Madhapar, and Jodiya.
The branch was inaugurated by Vice Presidents of Thomas Cook’s Foreign Exchange business – Sudhir Nair and Jayesh Joshi.
Thomas Cook India is India’s largest non-bank foreign exchange services provider. The company is witnessing a strong uptick of 35%YoY for the twelve-month period that ended on December 31, 2023.
Thomas Cook’s data has highlighted Bhuj as a high-growth market and the company has chosen the location as a key driver of its strategic expansion and growth strategy. Bhuj’s position as an important diaspora/NRI village offers a range of valuable consumer segments including students, business, and leisure travellers. Additionally, Bhuj’s proximity to India’s major ports of Kandla and Mundra will enable Thomas Cook’s business to provide shipping/crew payments for this key segment.
The new Bhuj branch will offer customers a range of Forex services including cash across global currencies, Thomas Cook’s borderless prepaid card (in partnership with Mastercard and Visa offering a wallet of 10 currencies), overseas remittances, drafts, wires, and Study Buddy card for the overseas education segment.
The company’s Ghar pe Forex commitment to doorstep delivery in two hours serves as a strong reassurance with a smooth and swift last-mile delivery.
Customers will also benefit from the Thomas Cook Grand Forex Festival till June 30th, 2024. On offer is a range of exciting prizes for customers buying foreign exchange, including two smartwatches daily, an iPhone 15 every week, and a grand prize of one Harley Davidson x440 every month.
Deepesh Varma, Executive Vice President, Foreign Exchange, Thomas Cook (India) Limited, said, “Gujarat is a top market for us, and we are witnessing accelerated growth from not just Ahmedabad, but also strongly emerging markets like Bhuj. Our new branch in Bhuj intends to target the vibrant student hub, business and leisure customers, and the powerful shipping segment.
We have exciting offers including our current Grand Forex Festival and we look forward to welcoming customers to book their foreign exchange and avail of exciting prizes.”
