Farmley, a wholesome snacking brand, has launched its latest social media campaign, ‘We Don’t Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley’s social media feeds have become the go-to destination for hilarious takes on the ongoing cricket action.
Going beyond the predictable, Farmley has opted for a subtle and lighthearted approach with ‘We Don’t Have An IPL Campaign’, which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for. Set in the background of desi heartland, Farmley’s posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, the brand is taking a 360-degree spin on the IPL campaign via influencer collaborations.
Simran, Senior Manager, Social Media and Content, shared her excitement, saying, “With our ‘We don’t have an IPL campaign’, we’ve tried to break the clutter and bring a whole new level of relatability to the saturated market of regular IPL campaigns. It has been an absolute blast seeing fans engage with our content and share the laughter far and wide.”
