Curefoods, a cloud kitchen startup floated by Cure.fit co-founder Ankit Nagori, which houses brands like EatFit, CakeZone, and Aligarh House, has acquired Accel-backed Maverix Platforms. The latter runs Fingerlix, a ready-to-cook food brand. The terms for the acquisition were not undisclosed.
Curefoods claimed that this acquisition will make it the largest fresh food kitchen operator in India with the largest manufacturing capability in the fresh food space. It will become the second-largest cloud kitchen player in India in terms of market presence with Maverix’s 50 outlets across Delhi, Mumbai and Bengaluru, the company said. Maverix’s acquisition will also help Curefoods make further forays with its multi-brand multi-kitchen business model, the company said.
Maverix will help Curefoods in expand its presence to 125 kitchens across 12 cities catering to over 10 cuisines. Curefoods will also assimilate Maverix’s brands that include Great Indian Khichdi, Canteen Central and Home Plate.
“Together, we now have the largest manufacturing capability in the fresh food space. We are confident that our combined growth and stronger-than-ever platform will numerously benefit our consumers on their quest for the best food options in India,” said Ankit Nagori, Founder, Curefoods.
The company aims to build a house of food brands in India catering to various consumer demands across geographies. It currently has over 20 brands, and it recently acquired five more brands.
