With a YoY growth rate of 3X (Since FY-21), Chrome Hospitality, India’s leading casual dining restaurant chain, is a brand to watch out for.
They are looking at announcing five new brands and will also add eight new outlets of its marquee brands across India. Targeting a mix of metro and non-metro cities, they will expand their footprint in Goa, Jaipur, Delhi and Hyderabad in the upcoming financial year.
Pawan Shahri, Co-founder, Chrome Hospitality, said, “We are aiming to expand our footprint across metros and non-metros alike, and increase our total restaurant count from five to eight in the next five years. We are confident in the consumer potential of India and are betting big on both the metro and non metro cities. We are also venturing into the boutique hotel space with our first property, Kaia, in Goa launching next month; will look at scaling this segment as well.”
In the next five years, the brand is committed to also establishing new standards for fair practices. The group will look at supporting local farmers by purchasing and promoting homegrown produce. The team is also working on launching a fair-trade purchase model, which will be a win-win for vendors, customers, and small entrepreneurs by developing Grade-A backend systems and skills-based payments.
“With a great start, we launched Shy! in Mumbai (Chembur) and will soon launch Kaia in Goa next month. Additionally, we will be launching two new outlets of our existing brand Eve! (one in Worli and one in Bandra) along with one new concept bar, Gigi, in Bandra, Mumbai,” says Shahri.
With this Chrome Hospitality will develop close 50,000 sq ft of hospitality in India.
