MAYFAIR Hotels has appointed Varun Mehrotra as Assistant Vice President – Sales & Marketing at its Corporate Office. With over 23 years of experience in sales leadership, strategic marketing, brand positioning, and revenue optimization, Varun will play a key role in strengthening the brand’s market presence and driving sales and marketing initiatives across its portfolio of 18 luxury resorts in 8 states.
A seasoned hospitality expert
His career in hospitality began with Oberoi Hotels & Resorts and he has since contributed to shaping sales and marketing strategies for The Leela, Zuri Hotels & Resorts Ltd, Ista Hotels, Accor Group Fairmont Jaipur & Khyathi Solutions.
Varun’s role at MAYFAIR Hotels & Resorts
In his new role at MAYFAIR, Varun will lead the development and execution of a performance-driven sales and marketing strategy, focusing on expanding market reach, optimizing sales channels, and leveraging data-driven insights for performance marketing.
He will focus on strengthening high-revenue segments such as MICE and destination weddings, fostering strategic alliances, and enhancing brand positioning. Additionally, he will drive digital transformation and marketing campaigns to support long-term profitability.
