The Global Rep has announced the appointment of Vartika Chaturvedi, founder of The Resourceful Co, as its Regional Sales Development Partner for Tamil Nadu. In this strategic role, Vartika will spearhead B2B trade engagement and market outreach for The Global Rep’s flagship platforms – ZoTrav and ZoRoam.
Industry Expertise and Background
With over a decade of experience in destination promotions, tourism sales, and industry training, Vartika brings a dynamic and consultative approach to travel trade development. Through her consulting venture, The Resourceful Co, she has built a strong reputation for B2B activation, branding, and capacity-building initiatives aimed at empowering travel professionals.
Expansion into Tier I and Tier II Cities
Her appointment comes at a critical juncture as ZoTrav and ZoRoam continue their expansion into Tier I and Tier II cities across India.
The Global Rep Leadership Perspective
Speaking on the collaboration, Sandeep Khetarpal, Founder & CEO of The Global Rep, stated, “We are delighted to welcome Vartika to our growing network of regional partners. Her strategic mindset, industry knowledge, and strong rapport with travel agents make her an ideal leader to drive our Tamil Nadu operations. With her on board, we look forward to empowering more travel professionals with relevant tools, real-time support, and curated products that resonate with today’s connected traveller.”
