Posted inAppointments

Crimson Hotels appoints Sheetal Thakur as Human Resources Manager for The Aaureum Resorts and International Convention Centre, Bhilwara

With over a decade of HR experience in hospitality, Sheetal will lead people practices and culture-building initiatives at The Aaureum.

Sheetal Thakur
Sheetal Thakur

Crimson Hotels has announced the appointment of Sheetal Thakur as the Human Resources Manager for The Aaureum Resorts and International Convention Centre, Bhilwara.

Extensive experience across leading hotel brands

With over a decade of experience in the hospitality industry, Sheetal has worked with well-known hotel brands such as Club Mahindra, Ramada by Wyndham, Fern Hotels and Clarks-Inn Suites. Her experience covers key HR areas including recruitment, training, employee engagement and policy development, all essential to building strong, service-driven teams.

Leading people strategy at The Aaureum

At The Aaureum, Sheetal will lead all human resource functions from pre-opening operations to creating long-term people practices. Her focus will be on setting up robust systems, building a motivated team and nurturing a workplace culture that supports growth, teamwork and guest excellence.

Leadership perspective on the appointment

Speaking on her appointment, Sandeep Maitraya, Founder & Director, Crimson Hotels said, “Hospitality begins with people, and Sheetal’s approach perfectly reflects our belief in creating meaningful workplaces. As The Aaureum prepares to open as Bhilwara’s most significant hospitality and events destination, her role will be central in shaping a team that delivers with passion and purpose.”

Academic background and leadership style

Sheetal holds an MBA in Human Resources and Marketing, along with a Bachelor’s degree in Commerce. Over the years, she has earned recognition for fostering positive work environments and aligning HR practices with business goals. Her people-first mindset and steady leadership have consistently helped teams perform at their best.