Tamarind Global, a homegrown full-service luxury agency for all hospitality, travel, and event requirements for individuals, agents, and corporates, has appointed Alisha Shirodkar as Vice President – Strategy. In her second innings with Tamarind Global, Alisha will play a vital role in driving the company’s growth strategy, enhancing business prospects, and making marketing increasingly immersive across all channels.
Alisha is a seasoned professional with diverse experience from her previous roles within the hospitality and travel industry. She holds a degree in finance and marketing from NYU Stern. Before joining Tamarind Global, Alisha honed her marketing skills at Hindustan Unilever in the Skin Care category. During her first tenure with Tamarind Global, Alisha played a crucial role in marketing and event planning. Alisha has also played an essential role in co-founding the popular waffle brand – The Belgian Waffle Co.- and has served as the Chief Marketing Officer. Interestingly, she also leads Hotchaa, a gourmet retail startup, as Co-Founder and CEO.
Speaking about the appointment, Alisha Shirodkar said, “I am excited to join the Tamarind Global family again, especially in this leadership role, which will help me test my mettle. The company has always held a special place in my career journey, and I’m excited to contribute to its next growth phase. With Tamarind’s robust ethos backed by an enthusiastic team, I look forward to amplifying our brand’s reach, tapping new potential markets, and elevating the company’s success through travel, hospitality, and events sectors.”
In her new role as Vice President – Strategy, Alisha will focus on harnessing Tamarind Global’s legacy, credibility, and vast industry expertise to achieve purposeful growth across the business verticals, reach new audiences, and build brand salience.
Speaking about Alisha’s appointment, Louis D’Souza, Director of Tamarind Global, said, “We are pleased to welcome Alisha back to the Tamarind family. Her undisputed strategic insights, backed by her innovative thought process, integrally make her the ideal leader to drive the company’s success through the upcoming times of growth. Alisha’s deep understanding of the industry, combined with her hands-on experience in building brands, will help us position Tamarind Global better on the global canvas.”
