jüSTa Hotels & Resorts is set to unveil its newest hotel, jüSTa Kashi Parampara, in August 2025. This will be the brand’s first venture in the state of Uttar Pradesh and its 26th hotel in the country.
A Legacy Home Reimagined Near Assi Ghat
Located just 800 meters from the iconic Assi Ghat, jüSTa Kashi Parampara is housed in an 80-year-old ancestral home, which has been transformed into a hotel for the first time. With its unique blend of heritage, design and tranquillity, the property offers a deeply immersive stay experience in the spiritual capital of India.
A Vision Rooted in Heritage and Soulful Hospitality
“With jüSTa Kashi Parampara, we are proud to bring a soulful new stay experience to Banaras — one that celebrates the timelessness of the city while offering modern comforts,” said Ashish Vohra, Founder & CEO, jüSTa Hotels & Resorts. “This project is close to our hearts, not just because of its unique character and location, but because it continues our commitment to preserving and reviving heritage properties across India. We started this initiative with jüSTa Diwans Bungalow in Ahmedabad last year and this is the second heritage property that we are converting into a jüSTa hotel.”
Designed for Serenity Amid Banaras’ Vibrance
Designed for the discerning traveller seeking calm amid the city’s vibrant energy, jüSTa Kashi Parampara, which was originally a two-storied bungalow, has been reimagined into 14 well-appointed rooms, including 2 elegant suites. The hotel is built around a central courtyard, evoking the warmth of a traditional Indian home. The interiors, rendered in soothing, earthy tones, create a sense of serenity that contrasts beautifully with the bustling atmosphere of Banaras outside its walls.
Heritage Details Elevate the Guest Experience
Traditional elements, including 100-year-old handcrafted wooden pillars, have been added to evoke the feeling of an old haveli, while ceilings remain high and natural materials have been used extensively. Sandstone jali work, traditionally used in Rajasthani havelis, has been brought in from Jodhpur. The exterior is marked by simplicity; the interiors whisper calm—no garish colours, no distractions—so that guests may feel centred, especially those on a wellness or spiritual journey.
