Baskin Robbins is bringing back a treat that dessert lovers across the country look forward to: 31% off on the 31st. Available across parlours nationwide, this much-loved offer is not just a promotion; it’s a celebration of one of the most enduring and flavourful legacies in the world of ice cream.
A tradition born from the brand’s heritage
Born from the brand’s legendary promise of “31 flavours” — one for every day of the month, the 31% Off offer has its roots in Baskin Robbins’ global heritage. First introduced internationally as a nod to its flavour-forward identity, to celebrate the brand’s 70th birthday, the campaign was designed to invite consumers to explore the variety the brand is known for. Over time, it evolved into one of the most recognised monthly traditions for ice cream lovers—eventually making its way to India, where it has become a fan-favourite.
A sweet part of India’s dessert culture
Now with over 1,000 parlours across India, Baskin Robbins has seamlessly woven this global tradition into the fabric of Indian dessert culture. Whether it’s a scoop of Mississippi Mud, a swirl of Cotton Candy, or a new limited-edition surprise, the brand’s 31% Off offer has become a delicious ritual that consumers eagerly anticipate on every 31st.
Rooted in joy, nostalgia, and consistency
“The 31% Off on 31st isn’t just an offer—it’s a brand ritual rooted in joy, nostalgia and the simple magic of flavours,” said Aleesha Desai, General Manager – Marketing, Baskin Robbins India. “It’s one of the longest-running promotions for the brand, globally and in India, and reflects how a simple idea, when done consistently, can become a symbol of loyalty and love. Through this, we stay true to our heritage while continuing to delight a new generation of dessert explorers.”
