SOCIAL unveils its boldest food chapter yet, a vibrant lineup of an all-day menu that delivers inventive flavour, introduces fresh formats, and spotlights presentation-forward plates alongside its cult favourites. Dubbed as The Big Drop, this launch is SOCIAL’s way of bringing more to the table, inspired by the communities, cravings, and culinary shifts shaping how India eats today.
New Categories That Raise The Bar
The new drop includes offerings across categories like Breakfast, Snacks & Chaat, BOSS Burgers, Munchies, Substantials, Desserts, Beverages, and more. It brings new energy to the table with the introduction of categories like Ramen, Breakfast Sandwiches, Thalis, and Dunkables.
Celebrating 11 Years Of Café-Bar Culture
As the brand celebrates 11 years of shaping India’s café-bar culture, SOCIAL continues to build on its founding philosophy: to create hyperlocal spaces that feel like home, where the vibe is familiar, the food speaks the local language, and the experience evolves with its community.
Inspired By India’s Social Spaces
The Big Drop marks a bold next step in that journey. Drawing inspiration from the social spaces of India, the chaos of chaat stalls, the nostalgia of college canteens, the edge of late-night thelas, and the flair of today’s Instagram cravings; the additions bring together innovative and contemporary offerings with comfort, curiosity, and cultural storytelling, all served with the unmistakable SOCIAL twist that defines the café of the hood.
Bringing People Together With Food That Belongs
Sharing his thoughts on the latest food drop, Riyaaz Amlani, Founder & Managing Director of Impresario Entertainment & Hospitality Pvt. Ltd., said, “When we started SOCIAL, the goal wasn’t just to serve food and drinks, it was to build spaces where people feel a sense of belongingness. That idea has shaped everything we have done. Over the years, we have watched how India eats evolve; faster, more fluid, more expressive. With this drop, we are not just following that change, we’re leading it with food that’s bold in flavour, playful in format, and rooted in how people actually eat today. These aren’t just trendy plates, they are thoughtful, hearty, and designed to match every moment: from a solo chai to a shared Matcha, a Toast-E-Galawati to an Avocado Toast, a Nihari Prashant to a Kimchi Momo Ramen, and a Tokyo Pinja Meringue Sandwich when the mood strikes. More than anything, they carry forward the one thing that’s never changed for us: the feeling that you belong here.”
A Creative Culinary Twist On Familiar Favourites
Talking about the new drop, Chef Shamsul Wahid, Group Executive Chef at Impresario Entertainment & Hospitality Pvt. Ltd., said, “The Big Drop gave us a chance to play with flavours that feel familiar but show up in completely new ways. From ramen inspired by regional Indian gravies to the simplest egg sandwiches done right, every dish has been crafted to deliver comfort first with a twist that makes it unmistakably SOCIAL. We’ve taken cues from train station breakfasts, street-side snacks, home kitchens, and global formats to create food that feels rooted yet fresh. It’s food you recognise, but reimagined for today’s mood, appetite, and pace.”
