Ahead of World Gin Day, Bombay Sapphire unveils Hidden Jewels – a new cocktail experience inviting India’s top bartenders to see differently, create fearlessly, and pour beauty into every glass.
Inspiration in the Wilds of Meghalaya
Bringing Hidden Jewels to life, Bombay Sapphire hosted an immersive workshop deep in the wilds of Meghalaya. Far from the bar, 50 bartenders from India’s most iconic establishments were invited to observe, immerse, and draw inspiration from the striking beauty around them. They then translated this into tantalising cocktail experiences for consumers to enjoy.
Memory Meets Mixology
From the blues of Dal Lake to Jodhpur’s vibrant cityscapes, the bartenders drew inspiration from these places, emotions, and personal memories to craft elevated drinking experiences. Workshops with indigenous artisans and celebrated chefs – including a special session on avant-garde garnishing by Chef Dean – guided them in translating their perspectives into cocktails that are as striking as they are balanced.
A New Perspective on Mixology
“With Hidden Jewels, we wanted to expand the lens of mixology from pure technique to inspired perspective. At our workshop in the wilds of Meghalaya, bartenders were invited to slow down, take in the beauty around them, and let that emotion guide their craft. What followed was a collection of Hidden Jewels that aren’t just skillfully made, but deeply felt — each one a personal expression of that journey,” said Jatin Waingankar, Trade Ambassador – Bacardi India (North).
