Zuper Hotels & Resorts has partnered with Suved Lohia Hospitality (SLH) to amplify its brand presence and accelerate growth in the experiential travel space.
Pioneering Themed Stays and Immersive Journeys
With a decade-long legacy and a portfolio that includes India’s first space-themed resort, private island stays, and large-format event-conceptual properties, Zuper has pioneered immersive hospitality. Currently operating 10 resorts and poised to launch 4 more this year, Zuper is entering a new phase of strategic brand building.
Elevating Brand Storytelling and F&B Experience
The collaboration with SLH—known for iconic outlets like Game Palacio, One 8 Commune, Neuma, and The Nines—aims to elevate visibility and brand storytelling as Zuper expands into newer markets. SLH will bring its branding prowess, F&B acumen, and deep industry insights to help position Zuper’s properties as destinations in themselves.
Vision for the Future
“We’ve always believed in creating experiences that are ahead of the curve, be it through architecture, theming, or guest engagement. Now, with Suved Lohia Hospitality’s expertise in brand communication, we aim to let the world know what we’ve built and what’s coming next. This partnership is a win-win, not only for both brands but also for our guests and the larger hospitality ecosystem,” said Akaal Manchanda, Director, Zuper Hotels & Resorts.
Shared Commitment to Innovation
SLH echoed the sentiment, highlighting Zuper’s innovation and potential for long-term brand equity.
“Zuper is not just managing properties, they’re shaping experiences that India hasn’t seen before. That’s exactly the kind of visionary work we love to represent. Our aim is to ensure that these narratives reach the right platforms, audiences, and minds, creating buzz and building long-term brand equity,” said the Suved Lohia Hospitality team.
