Piccadily Agro Industries Limited announces the launch of Cashmir, a small-batch luxury vodka. Carefully crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty and timeless mystique.
Crafted with purity at its core
Crafted from organic, non-GMO heritage Indian winter wheat, Cashmir embodies purity from the start. What sets it apart is the pristine water sourced from the Kashmir Valley—known for its clarity, natural minerals, and glacial origins—bringing unmatched freshness to every sip. Distilled seven times (7X), Cashmir achieves exceptional clarity and smoothness, resulting in a vodka that is velvety on the palate and clean in finish.
A tribute to Kashmir’s timeless mystique
Inspired by Dal Lake’s shikaras, Kashmiri apples, Pampore’s saffron fields, and papier-mâché art, Cashmir captures the region’s quiet grandeur. Rooted in India’s rich terroir, it is more than vodka—it is refined luxury, purity, and timeless sophistication. Produced in limited quantities, Cashmir appeals to a new generation that seeks purity, purpose, and provenance in every sip.
Introducing Cashmir Vodka: Key Highlights
· Crafted from heritage Indian winter wheat – organic, non-GMO and non-hybrid
· Naturally sustainable – designed for purity with minimal environmental footprint
· 7x distilled for an ultra-smooth, refined taste profile
· Blended with glacial water from the pristine Kashmir Valley
A master blender’s personal tribute
Surrinder Kumar, Master Blender, Piccadily Agro Industries Limited, said:
“Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir—a place that holds deep personal meaning for me. As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul. With Cashmir, we’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage.”
Expanding the legacy of Indian luxury spirits
“With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This is a natural evolution in our journey to place Indian spirits firmly on the global map—defined by quality, authenticity, and innovation. Cashmir embodies the very essence of Indian luxury: rich, refined, and rooted in tradition,” said Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited.
At an ABV of 42.8%, Cashmir will debut in select Indian and international markets.
