Korea Tourism Organization (KTO) has appointed Indian actress and celebrated media personality Hina Khan as the Honorary Ambassador of Korea Tourism from India for the term May 2025 to April 2026. The official appointment ceremony was held on 9th May 2025 at the KTO Seoul Center (HiKr Ground), in the presence of Andrew JH Kim, Acting Executive VP, International Tourism Division, KTO.
Promoting Korea Among Indian Travellers
With this appointment, Hina Khan joins KTO’s mission to further enhance the visibility and appeal of Korea as a preferred travel destination among Indian travellers. Through her recent week-long familiarization (FAM) trip across Seoul, Gangwon-do, and Incheon, Hina explored and showcased unique cultural experiences, Korean vegetarian cuisine, K-Drama filming locations, and K-Pop hotspots that resonate with the growing Hallyu (Korean Wave) fandom in India.
KTO’s Strategic Partnership with Hina Khan
Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization (KTO), said: “We are delighted to welcome Hina Khan as our Honorary Ambassador for Korea Tourism from India. Her remarkable connect with young audiences and her vibrant storytelling style on social media make her an ideal representative to promote Korea’s dynamic and diverse offerings. We believe this partnership will open new doors for Indian travellers to experience Korea’s culture, food, and trends in a more personal and immersive way.”
A Journey of Cultural Discovery
Expressing her delight, Hina Khan said: “It is a great honour to be appointed as the Honorary Ambassador of Korea Tourism. Korea has always fascinated me – from its beautiful landscapes and rich traditions to the global popularity of K-Drama and K-Pop. I am truly excited to continue to explore and share my journey through Korea with my audience and encourage more Indians to discover this wonderful destination.”
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