Sarovar Hotels has launched the 2025 edition of its flagship sales initiative, Sarovar Source Sales Calling, aimed at strengthening regional outreach and deepening engagement with key trade and corporate partners across India.
The series commenced in Mumbai, setting the stage for an impactful year of targeted demand generation and strategic market engagement, which will be repeated quarterly.
A Key Pillar in Sarovar’s Commercial Strategy
Now in its 4th edition since its inception in 2022, Sarovar Source Sales Calling has become a cornerstone of the group’s commercial strategy. The initiative brings General Managers from Sarovar properties across the country face-to-face with potential and existing clients in key source market cities through a high-touch, in-person format.
Each roadshow spans two to three days per city and is designed to foster meaningful one-on-one conversations that lead to stronger brand recall, relationship building, and qualified business leads.
Expanding Reach Across Major Markets
Following the launch in Mumbai, the roadshow will cover other major markets, including Bangalore, Ahmedabad, and Delhi. A key focus for this year is to highlight Sarovar’s expanding portfolio, especially recent openings and priority destinations.
Words from Leadership: A Vision for Growth
Akshay Thusoo, Sr Vice President, Commercial, Sarovar Hotels, commented: “Sarovar Source Sales Calling is our way of staying connected with the markets that matter most. It’s a focused effort to bring our growing portfolio to the forefront—particularly new and emerging destinations like Goa, Sindhudurg, Philibhit, Ajmer, Kerala, and key hill stations. The enthusiastic response from our Mumbai engagements is a promising start, and we look forward to building on this across other cities.”
Engaging with Key Business Partners
The initiative is designed to engage with B2B travel agents, series operators, PCOs, and corporate clients across sectors such as pharmaceuticals, banking, NBFCs, FMCG, and large conglomerates. Through direct engagement with decision-makers, the program to foster long-term partnerships and market visibility.
