Amul marks the fifth anniversary of Simplehomemaderecipes, the world’s longest-running live cooking show. Launched in April 2020 as a response to the COVID-19 lockdown, the series has since been a global culinary movement. Offering chefs and home cooks a platform to share their skills, stories, and recipes, the show has gained a worldwide following.
With over 4,000 chefs, including Michelin Star Chefs and Thomas A. Gugler, Former President of Worldchefs, alongside home cooks from more than 50 countries, Simplehomemaderecipes celebrates culinary diversity.
Record-breaking reach and impact
Simplehomemaderecipes has achieved milestone with over 4.5 lakh minutes of curated content across five languages. The series has garnered 540 million minutes of viewership, demonstrating its immense appeal. Through the show’s interactive format, Amul’s customers have explored 6,170 recipes made with Amul Paneer, 5,420 delicacies using Amul Butter, 5,030 dishes with Amul Fresh Cream, and 5,010 treats using Amul Milk via Amul’s Facebook and YouTube channels.
Words of gratitude from Amul’s leadership
Jayen Mehta, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), expressed his gratitude to the chefs and home cooks involved in the show, saying: “Simplehomemaderecipes has transcended beyond just sharing recipes — it’s about resilience, creativity, and the power of connection. At a time when the hospitality industry faced enormous challenges and people were confined to their homes during Covid, Amul’s live cooking sessions brought the expertise and warmth of chefs directly to people’s kitchens. In the true spirit of our cooperative heritage, Simplehomemaderecipes has brought together people from all walks of life, celebrating food as a connector.”
Honoring culinary talent across India
To pay tribute to the chefs and home cooks who have contributed to the series, digital posters featuring these culinary talents will be displayed on digital billboards across Bangalore, Mumbai, and Delhi today.
