Baskin Robbins has unveiled its all-new Italian Gelato Range for the summer season. This launch marks the brand’s continued journey to position itself as a premium dessert destination in India, expanding its offerings and going beyond traditional ice cream.
Introducing Italian Gelato: A New Chapter in Indulgence
The new Italian Gelato Range offers a category of creamy and bold flavours, each crafted with ingredients for an authentic Italian experience. This range includes indulgent scoop flavours like Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake Gelato. Alongside these, Baskin Robbins has introduced exciting new sundaes, including Berry Me in Cheesecake, Cotton Candy Wonderland, and Salted Caramel & Brownie, providing an elevated dessert experience.
Kid-Friendly Delights: Princess and Knight Sundaes
In addition to the premium gelato range, Baskin Robbins has extended its kids’ sundae offerings with the introduction of Princess and Knight-themed sundaes, ensuring there’s something for everyone, from the little ones to the adults seeking a decadent treat.
A Commitment to Innovation and Premium Experiences
Mohit Khattar, CEO of Graviss Group (Baskin Robbins), commented, “Through consistent market analysis and direct feedback, we’ve gained deep insights into evolving consumer preferences. This has driven our innovation strategy and enabled us to introduce artisanal gelato flavours and sundaes that offer an elevated dessert experience. We are committed to delivering premium, innovative experiences to all age groups year-round.”
Baskin Robbins’ Growth and Expansion
Last year was a milestone for Baskin Robbins with the opening of its 1000th store in India and the subcontinent. The company continued its growth in FY24-25 with 120 new stores and projects strong double-digit growth for FY26. With over 290 cities served, Baskin Robbins remains committed to expanding its presence and enhancing its offerings, with a focus on innovation and premiumisation.
