Hilton has announced the signing of its first DoubleTree by Hilton Hotel in Siliguri Sevoke Road, in collaboration with Soonerio Hotels, a subsidiary of the Beekay Group. This marks a strategic entry into Siliguri, a city in West Bengal. The 120-key hotel is expected to open in 2028 and will strengthen the brand’s presence in the region.
Growth strategy and brand commitment
Zubin Saxena, Senior Vice President and Regional Head, South Asia, Hilton, stated, “The signing of DoubleTree by Hilton Siliguri is in lockstep with the growing demand for upscale accommodations in the market. It underpins our broader growth strategy of positioning the right brands in the right locations and reflects our commitment to providing exceptional hospitality to South Asia’s most sought-after leisure destinations.”
Strategic location and accessibility
Siliguri, situated at the confluence of India, Nepal, Bhutan, and Bangladesh, is rapidly emerging as a hub for business, tourism, and trade. The hotel’s prime location on Sevoke Road will provide guests with convenient access to Bagdogra Airport and the new Jalpaiguri Railway Station.
Enhancing the tourism market in Siliguri
Gopal Garg, Director, Soonerio Hotel Pvt Ltd and Executive Director, Beekay Group, shared, “Siliguri is a pristine destination, blending urban comforts, rich cultural heritage, and untapped natural beauty. Partnering with Hilton to bring the first DoubleTree by Hilton hotel to the city is an excellent opportunity to tap into the growing tourism market and elevate the hospitality landscape.”
World-class amenities and services
Upon completion, the hotel will offer a mix of standard rooms and suites designed to cater to both business and leisure travellers. The property will feature diverse dining options, over 17,000 square feet of meeting and event space, and wellness-focused amenities, including a fitness center, spa, and an outdoor pool.
DoubleTree’s global presence and growth
Clarence Tan, Senior Vice President of Development, Asia-Pacific, Hilton, added, “The growing footprint of DoubleTree by Hilton reaffirms Hilton’s commitment to delivering warm hospitality and thoughtful service, catering to the dynamic needs of business and leisure travelers in gateway cities. This new property in Siliguri adds to our expanding portfolio of over 20 DoubleTree hotels in South Asia, and we look forward to capturing more opportunities in this segment.”
Hilton’s expanding footprint in South Asia
This signing highlights Hilton’s ongoing expansion in South Asia, contributing to its growing portfolio of 64 operating and pipeline hotels.
