An industry old-hand, Anshu Sarin is known for her strategic planning and unmatched expertise in driving revenues. This valuable skill has helped this IHM Pusa graduate and dynamic leader play a pivotal role in development and expansion of the KEYS brand.
Talking about the new industry trend and culture, she says, “The country has experienced a change in consumption patterns. Increased affordability and affinity for leisure travel are driving tourism in India and in turn aiding growth of the hospitality industry. Over the last 18 months we are realigning our organisation and augmenting the team with capabilities and competencies in these key functions. We have seen a double digit growth over the previous year, a testimonial of the path that we have taken.”
Unveiling the group’s new expansion plans, she adds, “Keys Hotels is in an expansion mode and plans to expand its footprint across India by adopting an asset light strategy to support growth in the country.”
