Posted inOperations

Will Zomato be renamed Eternal?

Founder and CEO of Zomato Deepinder Goyal shares the reason why he's renamed his company...

Deepinder Goyal
Zomato CEO Deepinder Goyal

Zomato’s got a new name? Well, not the app, but the parent company.

The new name of Zomato’s parent company will be Eternal. This is what Founder and CEO Deepinder Goyal said in a letter to shareholders, “When we acquired Blinkit, we started using ‘Eternal’ (instead of Zomato) internally to distinguish between the company and the brand/ app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a signicant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.

IT SCARES ME…

”Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because ‘Eternal’ carries both a promise and a paradox. True permanence isn’t built on bold claims of invincibility or the swagger of success. It is forged in the quiet understanding that our immortality stems from our mortality — because the day we think we will last forever simply because we declare it, we begin our end. To work at Eternal will be to wake up every day knowing that our forever is earned in moments of self-doubt, in acknowledging our limitations, in our constant hunger to be better than we were yesterday. This isn’t just a name change; it is a mission statement. A reminder etched into our identity that we will endure — not because we are here, but because we need to get there.

APPROVED BY BOARD

“Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker from ZOMATO to ETERNAL. Eternal will comprise four major businesses (as of now) – Zomato, Blinkit, District, and Hyperpure. A company has multiple founding moments, and I hope this change is another one in our journey into the future.”