The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has announced the signing of Citadines Faridabad in the National Capital Region (NCR) of India. This marks the first strategic partnership between Ascott and BBRS Hospitality Wellness LLP, and will expand Ascott’s portfolio in India to 19 properties, both operating and in the pipeline. Set to open in the 4th quarter of 2025 in Sector 21C, Citadines Faridabad will offer a variety of guest rooms, food and beverage options, as well as meeting and banquet facilities.
Earlier this year, Ascott debuted the Citadines brand in Goa and Gurugram and signed two new Oakwood properties in Bangalore and Navi Mumbai. Building on this growth momentum, Ascott aims to continue expanding, particularly in Tier 2 markets, where the growing preference for serviced apartments among leisure travellers is reshaping the hospitality landscape. These travellers, including families and groups, appreciate the comfort of larger spaces, kitchenettes, and laundry facilities.
Ascott currently operates a portfolio of seven properties with nearly 1,000 rooms across six major cities: Chennai, Bangalore, Hyderabad, Pune, Goa, and Gurugram. This includes two Citadines branded properties that opened in Goa and Gurugram earlier this year. With a strong local operational team, Ascott plans to open twelve more properties, with a total of 4,000 rooms, over the next five years.
Vikas Ray, Vice President & Head of South Asia at Ascott, shared, “India is a key market in Ascott’s global expansion. We plan to leverage our diversified portfolio of award-winning brands to strengthen our presence in metro cities, emerging Tier 2 markets, and leisure destinations. In addition to the Citadines, Somerset, and Oakwood brands, we look forward to introducing more global brands like lyf, our experience-led social living brand, and The Unlimited Collection, focused on cultural charm, as well as The Crest Collection, which celebrates heritage.”
Hoshang Garivala, Country General Manager for India at Ascott, added, “We are excited to bring the Citadines brand to Faridabad, a vibrant and rapidly growing city. This milestone underscores our commitment to expanding Ascott’s presence in India, with plans to operate over 5,000 units in the country in the next five years. We are proud to partner with BBRS Hospitality Wellness LLP to bring an international hotel experience to Faridabad, catering to both business and leisure travellers.”
Chetan Sharma, Managing Partner at BBRS Hospitality Wellness LLP, expressed, “Ascott is a renowned name in the hospitality industry, and we are proud to partner with them in bringing Citadines to the NCR region.” Beni Agrawal from GK Hospitality Services also commented, “It has been a privilege to facilitate this partnership, helping BBRS Hospitality Wellness LLP bring a world-class hotel to Faridabad.”
