Clarks Collection opened its latest boutique property, Clarks Collection Grand Sapphire, in Ajmer, Rajasthan, offering a premium experience to luxury travellers, religious pilgrims, corporate clients, and guests seeking bespoke, intimate events. This addition strengthens the brand’s nationwide presence while tapping into Ajmer’s unique appeal as a spiritual destination for both Hindu and Muslim devotees.
Strategically located in the heart of the city with excellent connectivity, the property features 28 elegantly designed rooms across various categories. Each room is thoughtfully equipped with modern amenities to cater to guests’ needs. The property also boasts a spacious banquet hall that can accommodate up to 150 guests, making it ideal for events and corporate gatherings.
Recognizing the evolving lifestyle preferences in Ajmer, Clarks Collection introduces an in-house pub to cater to the city’s emerging nightlife culture. Additionally, the on-site rooftop restaurant offers a diverse culinary experience with North Indian, Continental, and authentic Rajasthani dishes.
Speaking on the launch, Prakash Bedi, Vice President of Clarks Collection, remarked, “Rajasthan has always been a key market for us, and Ajmer is a significant addition to our portfolio. Along with serving the religious tourism segment, we aim to appeal to younger travellers seeking nightlife and unique experiences. With personalized itineraries and investments in advanced technology, including AI-driven tools, we aim to elevate our guest engagement and expand our reach.”
The property emphasizes sustainability and community development as part of its commitment to responsible tourism. Clarks Collection plans to achieve certifications from international quality bodies and implement a zero-plastic policy. The brand has utilized locally sourced construction materials and hired local workforce, contributing to the region’s economic growth.
The opening of this boutique property in Ajmer signifies Clarks Collection’s forward-thinking approach to blending luxury, culture, and sustainability, setting a benchmark in the hospitality industry.
