Jay Shree Tea & Industries Ltd has received five esteemed awards at the UK Tea Academy’s (UKTA) Leafies 2024, at a ceremony held on November 6, 2024, in London, England. The company was bestowed with two Gold recognitions and three Highly Commended awards. This remarkable achievement underscores the company’s unwavering commitment to producing some of the finest teas in the world and highlights its dedication to craftsmanship, innovation, and sustainability since 1945.
Among the awards, Jay Shree Tea secured two Golds – one for the Darjeeling Category and another in the Experimental Category – marking a major milestone in the Birla Company’s legacy.
Award-Winning Teas:
· Gold (Darjeeling Category) – Darjeeling Balasun Mystic Second Flush
This exquisite second-flush Darjeeling tea, known for its complex aroma and well-balanced flavours, earned top honours in the highly competitive Darjeeling category, solidifying Jay Shree Tea’s reputation as a leader in this renowned region.
· Gold (Experimental Category) – Darjeeling Turzum Panned and Steamed Green Tea
A groundbreaking product, this tea blends traditional Darjeeling techniques with modern innovation, offering a refreshing, delicately flavoured green tea that captivated the judges in the experimental category.
· Highly Commended (CTC Category) – Assam Mangalam CTC BP CL SPL
This exceptional Assam CTC tea, known for its bold, robust flavour and malty character, garnered high praise in the CTC category.
· Highly Commended (Darjeeling Category) – Darjeeling Puttabong Moondrop
Another impressive entry in the Darjeeling category, this tea earned a high commendation for its unique, nuanced flavour profile and its cultivation in one of Darjeeling’s most prestigious estates.
· Highly Commended (Assam Category) – Assam Mangalam Orthodox FTGFOP1 CL SPL
This high-quality Orthodox Assam tea, with its fine leaf and rich, full-bodied taste, stood out in the Assam category, highlighting the company’s versatility in producing both CTC and Orthodox teas.
A Legacy of Excellence The prestigious Leafies Awards are widely regarded as one of the most respected accolades in the global tea industry, recognising excellence in tea quality, innovation, and sustainability. Winning five awards, including two Golds, is a testament to Jay Shree Tea’s dedication to crafting the finest teas from the heart of Darjeeling to the lush estates of Assam.
The company’s founder, the late Basant Kumar Birla, instilled a culture of perfection in every aspect of the business and this philosophy continues to guide Jay Shree Tea in its pursuit of quality and sustainability. His vision was to ensure that every cup of Jay Shree Tea delivers an exceptional experience – a legacy that continues today.
