Tourism Australia has appointed Jennifer Doig as Regional General Manager for South and Southeast Asia. Doig, who brings a wealth of marketing experience in the Asian region to the role, was most recently working for Dubai Tourism as Director of Global Campaigns.
Reporting to Tourism Australia’s Executive General Manager, Eastern Markets & Aviation, Andrew Hogg, Doig commenced this Singapore-based role on September 16, 2024.
“We are delighted to welcome Jennifer Doig to our business at a critical time as we continue to rebuild tourism to Australia back to 2019 levels in our key markets across South and Southeast Asia,” Hogg said.
“Encouragingly, of our key markets in the region, India has already exceeded 2019 levels of visitation, while Singapore, Indonesia, and Malaysia continue to steadily work their way back. With 20 years of Asia-based marketing experience, we are excited to welcome Jennifer Doig to lead Tourism Australia’s trade and consumer marketing strategies in South and Southeast Asia to help drive continued engagement and visitation from the region to Australia,” Hogg said.
Speaking about the appointment, Doig said she was thrilled to join Tourism Australia at this critical time for Australian tourism.
“Tourism Australia sets the industry standard for marketing excellence, and I’m excited to work closely with the team and key partners to further strengthen the country’s reputation as a premier leisure and events destination,” Doig said.
“I look forward to leveraging my experience in tourism and media to help boost visitation from the strategically important markets of South and Southeast Asia.”
As the Regional General Manager for South and Southeast Asia, Doig’s role includes driving trade and consumer marketing activity with the teams in Tourism Australia’s key markets in the region, including India, Indonesia, Malaysia, and Singapore.
In 2019, Australia welcomed almost two million visitors annually from South and Southeast Asia. By 2028, Australia is expecting more than 2.7 million visitors from markets across South and Southeast Asia to Australia.
Prior to joining Dubai Tourism in 2019, Doig’s previous roles included working for global and international brands including Sony Pictures Entertainment, Turner Broadcasting, Ogilvy, and Edelman.
