Hotelivate, a comprehensive hospitality consulting firm offering specialised services to clients across Asia Pacific and the Middle East, presents the 27th edition of the Indian Hospitality Trends and Opportunities Report.
The current participation base of 1,742 hotels with a total inventory of 1,80,403 rooms offers comprehensive coverage of India’s branded hospitality landscape, enabling better and more incisive analyses of national trends, performance of major
hotel markets, and demand and supply forecasts than any other survey of a similar nature.
While the report offers a wealth of valuable insights, a few standout data points are particularly worth highlighting, which provide deeper context and clarity on key trends and developments.
▪ 2023-24 saw occupancy rates surge, with Mumbai leading at 79.0%, closely followed by New Delhi at 78.7%, and Hyderabad at 75.1%, almost matching pre-pandemic levels.
▪ For the second consecutive year, Hyderabad recorded one of the highest RevPAR growths in the country, bolstered by a 26.2% rise in average rates.
▪ Indian-origin companies have a larger number of assets compared to their international counterparts across India.
▪ Five-star Deluxe hotels stood out with an exceptional 147.4% increase in RevPAR over 24 months, the highest among all categories. Five-star hotels followed with a robust 131.0% growth, while four-star hotels experienced a significant 99.3% rise.
▪ Hotels charging average rates of ₹7,500 or more have increased from 23% (354 hotels) in 2022-23 to 30% (517 hotels) in 2023-24.
▪ The branded and organised hotel sector in India closed with a nationwide occupancy of 67.5% (the highest in a decade), with an ADR of ₹8,055 (the highest ever) and a consequent RevPAR of ₹5,439 (marginally shy of the lifetime high achieved in 2007/08).
▪ Despite slightly lower occupancy rates, tier-three cities surpassed tier-two cities in average rate, ₹6,829 and ₹6,682 respectively, driving higher RevPAR, attributed to a growing domestic presence.
Commenting on the state of the Indian hospitality sector, Manav Thadani, Founder Chairman of Hotelivate, said, “It is remarkable that India’s hospitality sector is poised for significant growth, with an anticipated, unfiltered 49% increase in hotel room supply. Key markets such as Bengaluru, Mumbai, and Goa are leading this expansion, with 77% of the proposed supply currently in active development. This trend reflects a positive outlook for the industry, fuelled by rising tourism, business travel, and infrastructure improvements. As of March 2024, the overall branded pipeline for the next five years stands at 88,706 keys, regardless of construction status.”
Speaking at the release of the survey, Achin Khanna, Managing Partner of Strategic Advisory at Hotelivate, said, “The industry continues to perform well. With half of fiscal 2024/25 gone, there is overall growth over a phenomenal 2023-24 already, with the expectedly stronger winter months ahead. However, in most markets, growth has tapered, and in some, it has indeed declined. Yes, the industry is still HOT. However, we strongly urge you to handle recent developments with the utmost care.”
2023-24 shattered records, and 2024-25 is already demonstrating further growth compared to the previous fiscal year, at least on a blended, nationwide basis. The industry continues to promise stability and steady upward movement. However, it is essential to recognise that India is not a singular hotel market; measuring success with a broad-brush approach would be unwise. This year’s report highlights that nearly 300 markets—and thousands of micro-markets—constitute India’s
hospitality landscape. As each market progresses towards varying levels of maturity, numerous variables influence their future success, necessitating a thorough analysis tailored to each market.
