Marking a significant milestone for the company’s East India expansion, SOTC Travel opened its first outlet in Jharkhand. The leader of the opposition and ex-Tourism Minister, Government of Jharkhand, Amar Kumar Bauri, and Ganesh Mishra, State Secretary (BJP) of Jharkhand, inaugurated the outlet.
Jharkhand is emerging as a strong travel market and is witnessing demand from Ranchi and surrounding catchments. SOTC’s new franchise is strategically situated in the city centre, serving leisure and business segments.
SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including international and domestic holidays (group tours, personalised holidays, cruises, etc) and value-added services like travel insurance, visa services, etc.
Ranchi/Jharkhand Travel Trends
- Top destinations
- Domestic and Indian Subcontinent: Kashmir, Ladakh, Andaman, Sri Lanka, and BhutanInternational: Europe, Scandinavia, Australia, New Zealand, Japan, Singapore, Malaysia, Vietnam, Egypt, and Antarctica
- New emerging: Azerbaijan
- Strong demand: Spiritual journeys to Ayodhya and Char Dham
- Unique preferences: High interest in experiential holidays such as Northern Lights in Iceland and Russia
- Top customer segments: Multi-generational families, GenS, millennials, and GenZ
- Average holiday duration: Three to five days for domestic/short haul and 12–13 days for longer holidays
Daniel D’souza, President and Country Head of Holidays at SOTC Travel, said, “Jharkhand is emerging as a high potential market for our holiday business and has been strategically selected to help a wide consumer segment consisting of families, working professionals, millennials, GenZ, etc.
Over our 75 years of operations as a company, we firmly believe that ‘No one understands the Indian Traveller better than SOTC’.
What is interesting is that customers are travelling beyond the traditional summer and are leveraging every opportunity, like the festive Pujo season. The festive season gives customers an opportunity to celebrate with their loved ones while travelling to their favourite domestic or international destination. To address this growing demand, we have introduced a specially designed Pujo portfolio of over 35 tours across group-escorted tours and customised options. We extend a warm welcome to our customers and look forward to planning their next holiday with us.”
SOTC is an Indian-grown entrepreneurial brand with a 75-year legacy of pioneering group-escorted tours in the country.
