Having worked with reputed hotels for over 13 years, Rajiv Sas holds specific expertise in managing the rooms division and tying it up with the revenue strategies of the properties. Known as an initiator of ingenious marketing strategies, he has promoted various concepts to positively impact profits. These have reflected in the hotel’s occupancy rates, which grew by almost 18 percent in upscale versus 10 percent in the upper mid class segment. The RevPAR also grew by 19 percent in the upscale and 11 percent in mid-class segment.
Sas has been a catalyst in forging long-term relationships with corporate clients by working in cohesion with his marketing team. He has maintained strong customer service orientation focused towards guest loyalty and retention and retained close coordination with various online marketing agencies to stay abreast of ongoing events in the city.
