Based on the recent survey by ABS (Australian Bureau of Statistics), arrivals from India for the year ending in January 2024 stood at 402,200, which is 101% of 2019 levels. This is the first time Australia has crossed the milestone of 400,000 tourist arrivals from India. India has also significantly improved its ranking to be the 5th largest inbound market for tourism in Australia in 2024, from number 7 in 2019. In January 2024 alone, Australia witnessed 26,200 visitors from India, which is 106% of pre-pandemic levels in 2019.
Australia’s allure as a preferred destination for Indian tourists has never been greater, buoyed by targeted marketing initiatives, the speed and ease of an entirely digitised visa application process, and the growing air travel options between the two nations. Moreover, the sustained rise in visitor numbers year after year since 2019 underscores the success of Australia’s joint endeavours with its airlines, key distribution partners, and over 5,000 Aussie Specialist Agents in India to drive consideration and conversions.
Nishant Kashikar, Country Manager, India and Gulf for Tourism Australia, shares, “This resurgence of Indian tourists to Australia is a testament to the resilience and rebound of international travel, particularly from one of our most valued markets. This is a clear indicator of the strong desire for travel and exploration among Indian travellers, who are drawn to Australia’s unique landscapes, wildlife, and the multicultural vibrancy of our cities.”
This development underscores the importance of India as a key market for Australia’s tourism strategy moving forward.
