HBA and Air India collaborate to redesign airport lounges

Hirsch Bedner Associates (HBA), the world’s leading hospitality design firm, announces its collaboration with Air India, marking an exciting partnership between two renowned brand names in travel and hospitality.
Rajesh Dogra, Chief Customer Experience Officer at Air India, commented, “We are committed to offering the highest standards of service to our guests, and the association with Hirsch Bedner Associates (HBA) will help us design a lounge to offer a warm and welcoming lounge experience. We look forward to ensuring a memorable experience for our esteemed guests that embodies the essence of Air India’s commitment to excellence and sets new benchmarks for customer satisfaction.”
Ian Carr, Co-CEO at HBA, concurred, “We are honoured to partner with Air India and are
dedicated to delivering an exceptional hospitality design experience. Our primary focus is to
create a meaningful environment for Air India passengers allowing them to experience the
airline’s inspirational brand and lounges in a fresh and innovative way.”
As part of a progressive luxury product upgrade worldwide, HBA has been entrusted with the design of Air India’s first and business class lounges in the New Delhi and New York (JFK) Airports.
Leveraging its award-winning interior design capability, HBA also brings its renowned holistic design approach to the project, with its expertise in brand, art and lighting consultancy, as well as graphics and wayfinding.
“Lounges play a pivotal role in differentiating the travel experience, particularly for long-haul international travellers,” said Victoria Edwards, Principal, HBA DNA. “As a dedicated team we are committed to curating an impressive experience that enhances the Air India passenger journey, effectively communicating the brand’s essence across all touchpoints.”