Visit Dubai and Real Madrid Club de Fútbol, two renowned brands sharing common values, ambitions, and a commitment to excellence and innovation, have initiated a groundbreaking partnership. This multi-year agreement promises an array of exciting initiatives, special fan experiences, and unique moments for fans of both Dubai and Real Madrid. The newly established alliance will serve as a powerful platform to create fresh growth opportunities for both entities and contribute to Dubai’s ambitious goals as part of its recently unveiled Dubai Economic Agenda – D33.
As a leader in global sports entertainment, aligning with the world’s greatest club perfectly complements Dubai’s aspiration to solidify its position among the world’s top three cities. Set to commence this October, this partnership encompasses both Real Madrid’s First Men’s and Women’s Football Teams, bringing a taste of Dubai to Santiago Bernabéu and offering fans unforgettable experiences and top-tier services.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol, formalized the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, CEO of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.
Emilio Butragueño, Director of Institutional Relations of Real Madrid, remarked: “We are immensely proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner. Dubai is a destination that strives for excellence in all its entertainment offerings, a value shared by the Club. We are thrilled to introduce this exciting tourist destination to our millions of Madridistas around the world.”
Issam Kazim, CEO of DCTCM, stated: “We are thrilled to embark on this journey with Real Madrid as a global partner. This transformative collaboration between Dubai and the world’s most celebrated club is founded on a shared vision and values, where each achievement serves as motivation to reach new heights. With our aim to solidify Dubai’s position among the world’s top three cities, this strategic partnership will leverage the strengths of a leading destination and the world’s most celebrated team to reaffirm Dubai’s global status as the best city to visit, live, and work in.”
Dubai’s robust public and private sector relationships have been pivotal to its success, and this new collaboration with Real Madrid builds on the longstanding partnership that Emirates has forged since 2011. It also aligns perfectly with the upcoming Real Madrid-themed park at Dubai Parks and Resorts, the largest theme park destination in the Middle East, which will further enrich the city’s diverse array of attractions. This park, the world’s first Real Madrid-themed park, will feature various Real Madrid-related attractions including a museum, amusement rides, football skill games, food and beverage outlets, and retail spaces offering official Real Madrid products.
Kazim added: “Driven by our mutual commitment to excellence, leadership, talent, and innovation, we eagerly anticipate achieving great success together and showcasing Dubai and Real Madrid’s winning spirit to the world.”
