Since his appointment as director of sales and marketing at The St. Regis Mumbai in January 2016, the property’s YTD occupancy in 2016 stood at 68.1 percent at an ADR of INR 10,060. The property witnessed a volume and rate growth of 15 percent and 18 percent, respectively, compared to the same period last year. The recorded Rev- PAR growth was 5.6 percent over LY 2015. Singh devises strategies and formalizes yield maximization plan for every business segment to drive better performance and maintain ARR performance.
He organizes weekly forums to discuss sales and revenue co-ordination points such as GDS productivity and strategy, city sold-out dates, upselling strategy, assistance required from sales team so that channels perform effectively
