Gujarat features as a key source market for the company and is witnessing over 50% surge in demand YoY for Diwali Holidays. Therefore, with a focused intent to maximize on the significant demand, SOTC Travel, a leading omnichannel travel and tourism company, has unveiled a new campaign targeting the festive season.
SOTC’s Gujarati Diwali Holidays brand film focuses on family holidays and plays on the stereotypical mother-in-law – daughter-in-law dynamics where the film’s main character – the daughter-in-law narrates her holiday plans for the Diwali break with the excitement of taking the whole family on an international holiday.
SOTC Travel’s campaign is being extensively promoted across digital & social platforms, primarily YouTube, Facebook and Instagram.
Daniel D’souza President & Country Head – Holidays, SOTC Travel, said, “Gujarat is a leading source market for us, and we are witnessing over 50% surge in demand YoY for festive travel for the upcoming Diwali season. Also, with schools and offices closing for festive break, the festive season makes for an opportune time to take a much needed holiday with loved ones. To cater to our customers from this valuable market, we have carefully designed holidays to domestic and international destinations, based on their unique preferences.
We have added special touches like a Gujarati speaking Tour Manager, special vegetarian and Jain meals specially made by our maharaj accompanying on tour; also guaranteed departures from Ahmedabad/Mumbai for our Diwali special tours. This is our gift to our Gujarati customers – enabling them to indulge in their passion for travel while celebrating their favorite festival.”
