Trivago, a global accommodation search platform, has collaborated with tourism company, TUI Group, the world’s leading tourism group, to provide trivago users with direct access to more than 55,000 excursions, activities and tickets. As trivago’s activities partner, TUI will power the new ‘Activities’ section on the trivago website.
Trivago users will have direct access to a diverse portfolio of experiences, from guided tours and tickets for world renown landmarks and attractions, such as the One World Observatory, Colosseum and Harry Potter Studios, to unique activities, including sunset stadium climbs and double-decker bus dining. The majority of experiences will have immediate email confirmation and can be cancelled up to 24 hours before they start, offering peace of mind when booking.
“As we continue to diversify beyond the classic accommodation metasearch, we are excited to roll out our new ‘Activities’ offering in partnership with TUI,” said Axel Hefer, trivago CEO. “As we emerge from the pandemic, we see a great desire to travel and experience life again. Along with our core offering, we will now offer customers a wealth of opportunities to get out and adventure again, no matter their interests or locations.”
“Trivago is a leading online travel businesses and we are extremely proud to be the Activities partner,” said David Schelp, CEO of TUI Musement, the Tours & Activities division of TUI Group. “As travel returns there will be pent up demand for new experiences, with tours and activities no longer an add-on, but a key element of the customer’s overall vacation decision-making process. The digital solution we have provided to trivago helps meet this demand through enabling customers to conveniently access the best experiences around the world.”
The ‘Activities’ offering is currently available in the United Kingdom, United States, France, Germany, Russia, Spain, Italy, Portugal, Netherlands, Poland, Denmark, Sweden, Norway and Finland. It will gradually be expanded to other countries.
Trivago allows travelers to make informed decisions by personalising their hotel search and providing them access to a deep supply of hotel information and prices. It enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of December 31, 2020, it has established 54 localised platforms connected to over 5.0 million hotels and alternative accommodations, in over 190 countries.
