Clarks Collection enters Ahmedabad by signing a 100-room property named The Cube.The newly signed property is centrally located and enjoys good connectivity. It is spread over an area of 350 acres, with a man-made lake inside the property.
The property has a theatre with a seating capacity of 50 pax. It is good for those who want to spend their whole day, in a luxury setup while enjoying different activities on the resort. Along with the restaurant, the place will have different options like live music, Zorba ball, snooker parlor, pool party, drum circle, and many more.
There will be 100 rooms spread across categories, each room will be furnished with all the amenities, such as a safe box, indoor games, seating area, deck area, pantry, open sky shower area, etc. All rooms will have a private garden with an open sky shower area, with a focus on privacy. Apart from solo travellers and families, the brand is heavily eyeing the wedding segment, corporate, and MICE. The in-house restaurant will serve multiple cuisines, chiefly North Indian, continental, and also Gujarati food.

Prakash Bedi, Vice President, Clarks Collection, shares, “We are planning to expand pan India and targeting 65% occupancy in the coming financial year. We believe experience plays an important role in the hospitality industry, and we are designing personalized itineraries for our guests. We plan to showcase our newly signed property as a major hub for MICE and weddings. But all this luxury will not come at the cost of the environment. As a national hospitality player, we have policies in place for responsible tourism. We are going to invest in technology infrastructure and will use AI and deep tech for reaching out to the right audience. We want to play a significant role in spreading awareness around India’s diverse wildlife to the world.”
