Too Yumm has unveiled a new digital campaign film, featuring Bollywood star Varun Dhawan. He is spotted binging on his favourite Too Yumm Namkeens like Aloo Bhujia, Bikaneri Bhujia, Moong Dal etc. in different avatars and encouraging Indians to become ‘Namkeen ke Shaukeen’.
Marking their entry into the Indian traditional Namkeen space, the film features 11 popular variants made in Rice Bran Oil instead of Palm Oil. Use of rice bran oil helps in reducing the saturated fat content in Namkeen by up to 35%, while retaining the same traditional taste that Indian consumers love.
Overall, the campaign aims to establish a strong connect with its tasty, healthy, and innovative offerings for the consumers urging them to choose ‘No Palm Oil’ products.
